Two coaches turned a passion for fitness and community into Get Strong Apparel; a local brand proving that strong minds build strong businesses.
From backyard basketball practices to the weight room, the spirit behind Get Strong Apparel is as grassroots as it gets. With the rise of local lifestyle brands making waves in regional markets; U.S. small business apparel sales grew upwards of 15% last year alone; there’s a growing appetite for authentic stories that mix fitness, community, and entrepreneurial grit. This episode dives into how two friends turned a passion for coaching and bodybuilding into a clothing line that’s inspiring people to “get strong” in mind, body, and spirit.
How do you take a personal passion for fitness and community and turn it into a brand people want to wear — and rally behind?
In this episode of Behind the Business, host Kelli Lumsden sits down with Hulett McGaugh and Mike Triplett, co-founders of Get Strong Apparel. Together, they unpack the origin story, early challenges, and the real work it takes to build a local apparel brand from scratch; all while juggling family, coaching, and everyday life.
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Episode Highlights:
- The Backyard Start: How selling shirts after bodybuilding shows and basketball practice laid the foundation for Get Strong Apparel.
- Coaching Connection: The pivotal moment when coaching basketball brought Hulett and Mike together; and how that teamwork mindset drives the brand.
- Community & Grit: Lessons in building a brand that’s bigger than shirts; it’s about inspiring mental, physical, and emotional strength.
Guest Bio:
Hulett McGaugh and Mike Triplett are the co-founders of Get Strong Apparel, an emerging lifestyle brand rooted in coaching, fitness, and community. With backgrounds spanning bodybuilding competitions to youth coaching, they’ve blended hustle, family values, and neighborhood connections to grow their line from local sales to a recognized name in Boise’s fitness community.
