A new generation of entrepreneurs is proving that hustle, community, and content creation can drive real revenue in unconventional ways; and this week\u2019s guests are living proof. As vintage resale<\/em> and live online shopping<\/em> explode in popularity, business owners like Cooper Jones and Russel Bills are showing that the secret to growth isn\u2019t just in what you sell\u2014but how and where you sell it.<\/p>\n\n\n\n According to Google Trends, interest in vintage clothing has skyrocketed in recent months, fueled by Gen Z\u2019s passion for sustainability, nostalgia, and one-of-a-kind fashion. Platforms like Whatnot<\/em> have turned reselling into live entertainment, and markets like the Cache Valley Vintage Market<\/em> are building cult followings around community-driven commerce.<\/p>\n\n\n\n So what does it take to succeed in this fast-evolving industry? And how are today\u2019s sellers blending digital strategy with real-world hustle?<\/p>\n\n\n\n On this episode of Behind the Business<\/em>, host Gordie Tamayo<\/strong> sits down with two powerhouse resellers shaking up the vintage market Utah<\/em> scene:<\/p>\n\n\n\n They share insights on how they got started, why their generation is thinking differently about commerce, and what it really takes to build a thriving vintage brand in today\u2019s creator economy.<\/p>\n\n\n\n
\n\n\n\nWhat does the future of the vintage business look like\u2014and who\u2019s building it right now?<\/strong><\/h2>\n\n\n\n
\n