{"id":9272,"date":"2025-07-10T16:01:36","date_gmt":"2025-07-10T22:01:36","guid":{"rendered":"https:\/\/theboisebeat.com\/?p=9272"},"modified":"2025-10-23T15:59:27","modified_gmt":"2025-10-23T21:59:27","slug":"get-strong-apparel-local-brand-story","status":"publish","type":"post","link":"https:\/\/theboisebeat.com\/index.php\/2025\/07\/10\/get-strong-apparel-local-brand-story\/","title":{"rendered":"Building Get Strong Apparel: How Coaching &amp; Bodybuilding Sparked a Local Brand"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Two coaches turned a passion for fitness and community into <em>Get Strong Apparel<\/em>; a local brand proving that strong minds build strong businesses.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From backyard basketball practices to the weight room, the spirit behind <em>Get Strong Apparel<\/em> is as grassroots as it gets. With the rise of local lifestyle brands making waves in regional markets; U.S. small business apparel sales grew upwards of <strong>15%<\/strong> last year alone; there\u2019s a growing appetite for authentic stories that mix fitness, community, and entrepreneurial grit. This episode dives into how two friends turned a passion for coaching and bodybuilding into a clothing line that\u2019s inspiring people to \u201cget strong\u201d in mind, body, and spirit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How do you take a personal passion for fitness and community and turn it into a brand people want to wear \u2014 and rally behind?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode of <em>Behind the Business<\/em>, host <strong>Kelli Lumsden<\/strong> sits down with <strong>Hulett McGaugh<\/strong> and <strong>Mike Triplett<\/strong>, co-founders of <em>Get Strong Apparel<\/em>. Together, they unpack the origin story, early challenges, and the real work it takes to build a local apparel brand from scratch; all while juggling family, coaching, and everyday life.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_99038\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ibio_4cEpSU?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">*** PRESS PLAY ***<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Episode Highlights:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Backyard Start:<\/strong> How selling shirts after bodybuilding shows and basketball practice laid the foundation for Get Strong Apparel.<\/li>\n\n\n\n<li><strong>Coaching Connection:<\/strong> The pivotal moment when coaching basketball brought Hulett and Mike together; and how that teamwork mindset drives the brand.<\/li>\n\n\n\n<li><strong>Community &amp; Grit:<\/strong> Lessons in building a brand that\u2019s bigger than shirts; it\u2019s about inspiring mental, physical, and emotional strength.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Guest Bio:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hulett McGaugh<\/strong> and <strong>Mike Triplett<\/strong> are the co-founders of <em><a href=\"https:\/\/www.getstrongapparel.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get Strong Apparel<\/a><\/em>, an emerging lifestyle brand rooted in coaching, fitness, and community. With backgrounds spanning bodybuilding competitions to youth coaching, they\u2019ve blended hustle, family values, and neighborhood connections to grow their line from local sales to a recognized name in Boise\u2019s fitness community.<\/p>\n\n\n<p><iframe loading=\"lazy\" height=\"450\" width=\"100%\" title=\"Media player\" src=\"https:\/\/embed.podcasts.apple.com\/us\/podcast\/behind-the-business\/id1825896828?itscg=30200&amp;itsct=podcast_box_player&amp;ls=1&amp;mttnsubad=1825896828&amp;theme=auto\" id=\"embedPlayer\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation-by-user-activation\" allow=\"autoplay *; encrypted-media *; clipboard-write\" style=\"border: 0px; border-radius: 12px; width: 100%; height: 450px; max-width: 660px;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two coaches turned a passion for fitness and community into Get Strong Apparel; a local brand proving that strong minds build strong businesses. From backyard basketball practices to the weight room, the spirit behind Get Strong Apparel is as grassroots as it gets. With the rise of local lifestyle brands making waves in regional markets; [&hellip;]<\/p>\n","protected":false},"author":3299,"featured_media":9281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[2537,1700],"tags":[1709,3096,3136],"class_list":["post-9272","post","type-post","status-publish","format-standard","has-post-thumbnail","category-behind-the-business","category-business","tag-behind-the-business","tag-kelli-lumsden","tag-the-breaching-affect"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building Get Strong Apparel: How Coaching &amp; Bodybuilding Sparked a Local Brand - The Boise Beat<\/title>\n<meta name=\"description\" content=\"Find how coaching and bodybuilding sparked Get Strong Apparel, a Boise brand inspiring community strength through local lifestyle clothing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboisebeat.com\/index.php\/2025\/07\/10\/get-strong-apparel-local-brand-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Get Strong Apparel: How Coaching &amp; 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