As the craft cocktail trend continues to flourish across the U.S., with an anticipated market growth of over 7% annually, the story of Robere Kazadi, the founder of Three Bar Mix Co., becomes particularly relevant. Transitioning from a construction background to pioneering a craft mix company in Meridian, Idaho, Robere’s journey highlights the innovative spirit thriving in smaller American cities. This episode dives into how localized craft businesses and daring entrepreneurs are reshaping economies and cultural landscapes.

How can traditional skills and modern entrepreneurial spirit combine to redefine an industry? This episode explores Robere Kazadi’s shift from construction to mixology, uncovering the potential for innovation in combining craftsmanship with entrepreneurial acumen.

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Welcome to “Behind the Business” by Gordie Tamayo on the Boise Beat. Today, we’re joined by Robere Kazadi, founder of Three Bar Mix Co., to discuss his unique entrepreneurial journey from construction to creating one of the most sought-after Bloody Mary mixes in the region. We’ll uncover the strategies behind his business decisions, the artistry in his product, and the broader impact of his work on the local economy and culture.

Main Points of Conversation:

• Robere’s transition from a family construction business to starting Three Bar Mix Co., driven by a unique opportunity in mixology.
• The challenges and milestones in developing a secret family Bloody Mary recipe into a commercial success story.
• Future aspirations for Three Bar Mix Co. and insights into upcoming trends in the craft cocktail market.

Guest Bio:
Robere Kazadi is the innovative founder of Three Bar Mix Co., known for its premium Bloody Mary mix based on a secret family recipe since 1935. A serial entrepreneur with a background in construction, Robere’s career pivot to mixology has made significant waves in Idaho’s beverage industry. His entrepreneurial spirit and commitment to quality have been pivotal in his nearly decade-long success in this niche market.